Learn more about TrueNorth's Discretionary Investment Management

Our Core Principles

At TrueNorth, we view ourselves as both investment managers and risk managers. While we believe that it is our responsibility to strive to achieve attractive returns, we recognize that risk management is absolutely critical to long term wealth creation. Consequently, our goal is to build portfolios with less risk than the market, and that have the potential to achieve attractive risk-adjusted returns over the long term.

Our investment philosophy allows us to adapt our strategies to current market conditions through tactical allocation. Decisions to change allocations from the portfolio’s strategic allocation target reflect our forecast for risk and opportunities within the fixed income, equity and other financial markets. Our forecast is based on quantitative, qualitative, and technical analyses of economic and market data and trends, geopolitical issues, and other factors. During periods of perceived excess risk in the equity or bond markets, we may utilize low-correlation assets to limit significant valuation deterioration. These assets may include cash. Conversely, during periods of favorable market conditions, we may seek to increase exposure to asset classes which we believe present the best opportunity for market out-performance. Such changes are made within the framework of your investment policy.

Our analysis methodology incorporates both qualitative and quantitative securities analysis and includes asset allocation analysis and portfolio modeling, in addition to individual security research. Our research encompasses both independent and sell-side opinions, combined with our own internal qualitative and quantitative analysis. Resources include robust, independent economic, market, sector, and individual securities analysis we purchase for client asset management. We also subscribe to services that provide a wide range of sell-side analyst reports on market sectors and individual securities.

  • Our equity research identifies companies with good management, strong balance sheets, good historical earnings and sales growth, and viable market positions with respect to their competitors.
  • We employ a similar approach in selecting fixed income assets. Our objectives are to optimize income, enhance the appreciation potential of the portfolio, and manage downside risk. We identify asset classes that we perceive to have strategic value, and compliment fixed income holdings with securities that provide diversification and sources of alternative dividend or interest income.